It is undeniable that the internet is expanding and is going through its biggest transformation. In fact, in the coming months the number of Generic Top Levels Domains will literally explode and, along with the classic “.com or .org”, will appear a lot of new addresses related of the most different categories: referenced to a commercial activity (.hotel), a city (.madrid), sports, etc.
Recently, we talked about the mechanism set up by the ICANN (Internet Corporation for Assigned Name and Numbers) in order to prevent trademark infringements: the Trademark Clearinghouse.
Through the following video, enjoyable also for a younger public, we would like to go deeper into the question:
As the video reminds us, while new domains present great new possibilities for brands owners, they also present high risks, such as cybersquatting.
That is way the ICANN (Internet Corporation for Assigned Name and Numbers) has developed the Trademark Clearinghouse, for a better trademark protection. The system helps protecting your trademark across every single new domain being launched over the years in 2 different ways:
- Gaining the opportunity to register domain names ahead of wider public availability.
- Trademark Notification Service: to notify about registration by third parties of domain names matching your trademark.
Hoping you enjoyed the video and you found useful the information, we invite you to read more about the Clearinghouse on our recent article “What is the Trademark Clearinghouse (TMCH)?”.
Also, if you are interested, here you can find a simple and direct infographics developed on the Icann website.
